Our History

Sally Daling, Victory Cheer's owner, is a former Grandville cheerleader, former Champion Staff member, and has coached all levels of Michigan cheer over the past 23 years.  In 2000, after taking her own team to camp, she realized that there was a need for a company that focused on making every team and every coach feel like the most important team at camp.  Size and success shouldn't AND couldn't be a factor.  Michigan needed a company that would customize each camp experience to benefit the wants and needs of every program and one that would continue to support those programs all year round.  In 2001, Victory was born!  

Our Philosophy

Victory strives to provide the most innovative and trend setting material, creative all star inspired stunts, in a fun, exciting atmosphere where your athletes will flourish.

Our Victory Viper Staff is highly trained, knowledgeable, and very approachable.  Your athletes will fall in love with our staff and you will come to rely on the Victory Directors for support and information, year round.

Victory was the first to offer fully customizeable camps and will continue to be the leader in the Michigan camp industry.  If you haven't tried us recently, you don't know Victory Cheer.

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